about

“I would recommend YBM without hesitation. They deliver outstanding, award-winning editorial that delights and engages readers.”

YBM’s team create award-winning publications for the world’s leading institutions.

YBM is a multiple award-winning content marketing agency. We build powerful relationships with readers and customers through creating imaginative, multilayered branded content online and in print. We marshal exceptional creativity and rigorous project management to this end.

Our philosophy is simple: we believe branded content can compete with national newspapers and magazines. We recognise that readers are bombarded with content, and that most goes directly from the doormat to the recycling bin, or from the inbox to the trash.

Breaking this cycle is not complicated. We believe outstanding words, pictures, audio and video will always succeed in grabbing and holding readers’ attention.

To achieve this, we draw on our extensive in-house experience on national magazines and newspapers, work with leading freelance writers, artists and photographers, and make use of sector-specific expertise, such as CASE, the Council for Advancement and Support of Education.

YBM offers a nose to tail service, delivering all aspects of production from initial scoping and research, through copy writing, editing, photography, web development, all the way to printing, fulfilment and mailing. And we are always on the end of the phone for advice or a chat.

Our publications have won eight CASE Awards in the last five years. Our gold medal-winning flagship magazine CAM (Cambridge University) is the first non-US magazine to win the best-in-show Robert Sibley Award in its 67-year history. Portico (UCL) and Aiglon Magazine (Aiglon College) have also each won multiple Silver Awards.

Mira Katbamna

Mira leads YBM’s creative team. An award-winning magazine editor and writer, she has more than 15 years’ experience in the national press and in content marketing. A bit geeky about big ideas, storytelling and the evolution of digital content, she co-founded YBM to deliver excellence for clients and readers.

Stephen Mackey

Stephen is a co-founder of YBM. As well as looking after the finance, he oversees production – print, fulfilment and mail. A stickler for detail, he is equally comfortable with delivering a print run of 300,000 copies as he is with 5,000. But he’s also a Brazilian jiu-jitsu brown belt – so when he’s not obsessing about spot colours, he can be found on the mat, practising his shrimping.

Steve McGrath

Steve is responsible for commissioning and editing our clients’ branded content. An award-winning editor and writer, Steve has more than 20 years’ experience as a journalist and editor of national consumer, B2B and public sector magazines. A self-confessed control freak and marathon runner, he loves his young family, any sports involving balls, and all things Welsh – although not necessarily in that order.

Finnie Finn

Finnie is responsible for the creation of all magazine design and visual content. She has more than 30 years' experience as an art director and designer, working for some of the world’s biggest brands. When not playing with type and pictures, Finnie can be found digging in her allotment or accompanying Marvin, her cockerpoo, as he inspects the local neighbourhood.