And after more than five years and twenty issues, we are trusted brand
guardians – not least because we are careful not to rest on our laurels.
Last year, after six years in the same format, we decided to go back to
first principles and rethink the magazine with a refreshed look and
feel and an updated approach to editorial. The result is a magazine that
feels fresh and modern but still delivers on the University’s strategic
objectives.The magazine has won four CASE awards. More importantly it is cherished by alumni and faculty, and has new graduates handing over their details in droves so that they can get the magazine.
And while we are always happy to receive praise, more importantly, readers write in to the magazine to engage with its contents, thus actively continuing their relationship with the University. Letters tend to be very evenly spread across stories, and from alumni of all ages, demonstrating that the magazine reaches the widest possible audience, connecting each individual reader with a shared Cambridge experience.