Communciating complexity

Communicating research is about clarity of thought.

You’re a research powerhouse. You’ve got outstanding academics. You’ve got important findings. But communicating complexity remains…complex.

The Cambridge Judge Executive Education team wanted to know: could we help them communicate complex ideas to a time-poor, easily distracted audience in a way that didn’t dumb-down or make the research irrelevant?

The answer was yes. Working closely with the academic authors, we created text that was true to the complexity of the work but focused on the needs to the audience. We then put that in the context of a beautifully simply design that served up a readable, covetable communication.