Imperial is published twice a year
Engineers. Mathematicians. Scientists. Medics. Coders. Leaders. Imperial’s community are inventing the future, right here, right now. What they do next will change the world. But their magazine was in need of a refresh – and had lost the confidence of the College’s senior team.
We felt that Imperial magazine should be positioned on innovation’s frontline, delivering expert comment, insight and context from – and on – this unique community. Working closely with the President, the communications and the alumni teams, YBM developed a new magazine proposition built on giving alumni audiences the inside scoop on research and features that were not afraid to delve into the detail of hard science.